South Lombok, Indonesia

Surf.
Coffee.
Sea.

A beachfront villa built for the traveler who wants the real Lombok — before the world figures it out.

Morning Lombok-origin
specialty coffee
Midday Surf access to
Gerupuk Bay
Evening Sunset over the
Indian Ocean
01

We built the villa we always wanted to stay in.

Bali got too crowded. Too expensive. Too polished. Lombok still has the waves, the people, the silence. Selonga is our answer to surf tourism that forgot what made it special in the first place: a good coffee in the morning, clean water, and nothing between you and the ocean.

We source coffee from Lombok farmers on the Rinjani foothills. We design villas that open to the sea. We run wellness programming that actually makes you feel better, not just performatively healthier.

The Selonga Experience

Lombok Coffee

Farm-sourced Arabica from the Rinjani foothills, roasted on-site. Served at sunrise before the surf. The coffee ritual is the start of every day.

Surf Access

Gerupuk Bay, Selong Belanak, Mawi — we're positioned to reach the best breaks Lombok offers. Boat transfers, local guides, board rentals. Everything you need, nothing you don't.

Wellness

Morning yoga overlooking the bay. Recovery sessions with local herbal compress. Healthy menus built around Lombok ingredients. Wellness that fits around the surf, not the other way around.

The Villa

Beachfront. Private pool. Outdoor showers. Dedicated workspace with fast Starlink. Sleeps 4-6. Designed for groups, couples, and remote workers who take their days seriously.

The island is waking up.
We got here first.

35 min
from Lombok International Airport to Selong Belanak
$150K
starting price for a beachfront 1-bedroom villa — half of Bali equivalents
Year-round
surf season. April–October prime. November–March still rides.
8–12%
rental yields on well-positioned villas. Capital appreciation accelerating.
Where we are

South Lombok. Between Kuta and Selong Belanak. Close enough to the surf, far enough from the noise. Gerupuk Bay is a 10-minute drive. The best beaches are right outside.

02
Lombok will be to Bali what Bali was to Thailand in 2010. The difference is we know this time. We brought the coffee.

We're not building another surf camp. We're building a brand that says: this is what Lombok done right looks like. Villa by villa. Cup by cup. Wave by wave.